When I can, I love to speak about “Thinking Social First," a seminar I built that equips other marketers with quick tips to achieve success by applying “snackable content thinking” to other parts of the marketing mix.

Instead of looking at social platforms as the bad guy these days, I suggest using what they've successfully built for consumers as a framework for our plans.

Armed with some creativity and tech-savviness, my best friend and I brought new life to the Carrie Kerpen’s All The Social Ladies podcast back in 2020: interviewing the smartest women in marketing and advertising to learn how they’ve navigated their careers, captained major brands, and used social media along the way. The podcast, currently on hiatus, has a predominantly female audience with listeners in 21+ countries and a 92% average episode completion rate, which is high in the business podcast vertical.